Gordon Scott – Founder and Managing Director of Successful Graduate Pty Ltd
Gordon presented an insights seminar in Brisbane entitled “Navigating the Higher Education Sector” .
What was the catalyst for starting www.successfulgraduate.com ?
Having been engaged in the education industry for so long, I could see the increasing numbers of young people seeking post secondary education. But during this time I haven’t seen enough students walk off campus who have been able to write a job application. I see growing disillusionment in students when it came to securing graduate or part-time employment (while studying) and I realised someone needs to help them bridge the gap between being on campus and being in the workplace.
Most large education providers have careers services teams but students often don’t access these services while studying – and once they are off campus it is too late. They have stepped out into a highly competitive workforce without support in how to apply for a job or plan for their career. When students do use career services there is usually at best a ratio of 10 staff members to 10,000 students. Successful Graduate is our solution, the world’s first comprehensive online student career preparation and employability training resource. Currently 4 months into production, Successful Graduate is an eCommerce site that can be accessed directly by students or through license agreements with education providers (such as TAFE Qld), allowing them to scale up their reach to students and significantly improve their employability outcomes. This in turn helps the institution to recruit students who are attracted by employment outcome statistics.
What are your tips for success?
- Have a clearly defined value proposition
- Test that proposition with target markets
- Minimise overheads and concentrate on cashflow
- Embrace the concept of failure, structure yourself to learn from the market’s feedback
- Ensure you have heaps of resilience. You can learn that skill!
What’s next for Successful Graduate?
While continuing to market in Australia, we are exploring international markets including Indonesia, Singapore, Malaysia, USA, Chile and the UK. The website is currently being translated into Indonesian. Now that most of the hard work is done on delivering the platform we are exploring how to use it to provide other resources, such as developing training tools for the Malaysian Government, and additional resources that will assist particular student cohorts in various markets. We are seeking resellers for our products offshore and are engaging AUSTRADE in a number of markets to assist us with this next stage in our journey.