The US K-12 market isn’t one system, it’s 50 different strategiesThat was one of the clearest takeaways from this session with Rita Ferrandino, which unpacked the realities of selling into one of the largest but most complex education markets globally. Before diving...

Breaking into international schools isn’t a question of demand, it’s a question of trust, timing, and relevance.As this masterclass made clear, success in this market doesn’t come from strong products alone. It comes from understanding how schools actually make...

The biggest shift in education funding isn’t where the money is,  it’s what it takes to unlock it.The biggest shift in education funding isn’t where the money is,  it’s what it takes to unlock it. In partnership with the City of Melbourne, and led by insights from...

If there’s one thing this session made clear, it’s this: Breaking into higher education is not about having a great product,  it’s about understanding the system you’re stepping into.The second InformED webinar brought together Kerstin Schofer (University of...

EduGrowth is pleased to announce the launch of the InformED Proof of Concept (PoC) Program, supported by the City of Melbourne. The PoC program is a structured initiative designed to help EdTech companies test their solutions in real education environments, working...

A select group of EdTech CEOs and sector leaders recently came together for the first CEO Syndicate session of 2026: The Principal’s Perspective — What Will Shape Education in 2026. The session featured Angela Falkenberg, President of the Australian Primary Principals...

Selling to schools isn’t about having the best features. It’s not about persistent follow-ups.And it’s definitely not about a one-size-fits-all sales playbook.In partnership with the City of Melbourne, Julian Ridden unpacked the real mindset behind K–12 buying...