The NSW Going Global – India program is an opportunity for NSW EdTech companies to gain the tools to launch in India. This unique program is an initiative by Investment NSW. EOI submission deadline is 25 October 2021.

NSW Going Global India

Going Global India is an Investment NSW program to help NSW EdTech companies explore their export potential for the Indian education market. This program will provide in-depth market insights, market specific business culture and etiquette training, voice of customer sessions, potential partner introductions and business matching, and market entry strategy feedback. 

The opportunity in India

India is an exciting prospect for global education technology entrepreneurs based in NSW. India has one of the biggest education systems in the world: 1.5 million K-12 schools and 37.4 million students in higher education alone. This market offers great opportunities for Australian EdTech to leverage our global reputation for quality education. 

Education in India is key to economic transformation for individuals, families and the broader community. And India’s education market is driven by economic growth, massive youth population (580 million aged 5-24 years), competition for limited institutional education places and a need for quality education and training.

National Education Policy (NEP) 2020 sets out an ambitious agenda to transform India’s education system by 2040 to power the transformation of India into a knowledge economy. 

The Indian EdTech sector has expanded rapidly over recent years. The sector includes over 4,000 startup businesses, attracting substantial investment from global and Indian investors.

Growing from India’s internationally connected innovation hubs in cities such as Bengaluru and Delhi, the Indian EdTech vertical is now considered a global leader and home to some of the world’s largest EdTech companies.

Why you should participate

All international expansion requires careful consideration, but huge markets like India require a well defined strategy. It is easy to be overwhelmed by the massive numbers: 1.4 billion people, 1.6 million schools, 400 million middle class. But these numbers hide the nuances of establishing a commercially successful business or export market.

Programs and trade missions are a great way of quickly scoping the market prior to defining your market entry strategy.

If you have:

– a market-ready product or service
– funding or revenue to support market expansion to India
– a demonstrated growing customer base in Australia

— then we encourage you to apply. 

Learn more and apply by 11:59pm, 24 October 2021.