Exhibit at Innovation Alley

EduTECH 2024

Application Form

13-14 August 2024

50+ Startup Pods

Demo Spaces

Pitch Competition

100+ Seat Theatre

Startup Exhibitor – What’s included

  • Booth at Innovation Alley
  • Company name on stand signage
  • Listing in the EduTECH event app and online directory
  • Logo and link featured on the EduTECH website
  • Logo and link featured on the EduGrowth Melbourne EdTech Week website
  • 2 exhibitor passes
  • EduGrowth Member benefits for the duration of your membership
  • Access to the EduGrowth demo space for blocks of 15 mins
  • Entry into EduGrowth Innovation Pitch Competition


AUD $750 – $1100

Pitch Competition Inclusion
  • Pre-event review of your slide deck and pitch recording by education sector experts providing advice in preparation for the event
  • 3 Minute pitch slot on Innovation Stage
  • Questions from expert judging panel
  • Opportunity to record your pitch for use beyond EduTECH

Participation Criteria

Startups that meet the following criteria are encouraged to apply:

  • Less than 7 employees
  • Revenue of less than $500K per annum
  • Educational technology driven product / service / solution
  • Market-ready solution
  • Never exhibited at EduTECH before other than within Innovation Alley

Winning Prizes

  • Up to $10,000 AWS credits
  • Mentoring with Sales, Marketing and Product leaders
  • Voice of the Customer session where you get to meet with educators for their direct feedback on your product¬†
  • Marketing Assets
    • Recorded interview with EduGrowth CEO about your StartUp
    • Recorded Pitch
    • Video assets used as case study

1. Problem Articulation (25 points)

  • Clarity: How clearly has the team articulated the problem they are solving? Is the problem well-defined and easy to understand?
  • Relevance: How relevant and significant is the problem? Does it address a real and pressing need in education?

2. Solution Effectiveness (25 points)

  • Innovation: How innovative or unique is the solution? Does it offer a novel approach or a significant improvement over existing solutions?
  • Feasibility: How feasible is the solution? Can it be realistically implemented with the available resources and within a reasonable timeframe?
  • Business Model: How clear and well-defined is the path to monetization? Is there a solid business model in place?
  • Market Need – Has the team articulated a customer problem – one that someone will actually pay for?

3. Impact (25 points)

  • Market Potential: What is the market potential for the solution? Is there a large and/or growing market for the proposed solution? Show market size.¬†

4. Traction (25 points)

  • Progress: What progress has been made so far? Are there any early adopters, pilot programs, or partnerships in place?
  • Evidence: Is there evidence of demand or interest in the solution? This can include user testimonials, sales data, or other metrics indicating traction.

Additional Notes


  • Presentation Quality: Judges may also consider the overall quality of the presentation, including clarity, confidence, and engagement.
  • Q&A Handling: How well does the team handle questions and feedback during the Q&A session?

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Copyright 2024 EduGrowth
Melbourne EdTech Summit program subject to change at the discretion of EduGrowth.