{"id":54750,"date":"2022-09-20T17:50:12","date_gmt":"2022-09-20T07:50:12","guid":{"rendered":"https:\/\/edugrowth.org.au\/?p=54750"},"modified":"2022-09-20T17:50:25","modified_gmt":"2022-09-20T07:50:25","slug":"launchpad-bootcamp-communicating-edtech-efficacy-marketing-in-education","status":"publish","type":"post","link":"https:\/\/edugrowth.org.au\/2022\/09\/20\/launchpad-bootcamp-communicating-edtech-efficacy-marketing-in-education\/","title":{"rendered":"LaunchPad Bootcamp – Communicating EdTech Efficacy – Marketing in Education"},"content":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text_block_v1 admin_label=”Edu – Text Block” _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
It\u2019s important to understand who your target audience is, and how to speak to them so they listen.<\/strong><\/p>\n [\/et_pb_text_block_v1][et_pb_video src=”https:\/\/youtu.be\/SyVrdUVxQps” _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][et_pb_text_block_v1 _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n This session will help you identify your primary customers, and to develop an effective marketing strategy to communicate with them. The session also covered EdTech efficacy as a marketing tool and how education customers evaluate and consider EdTech solutions.<\/p>\n [\/et_pb_text_block_v1][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text_block_v1 admin_label=”Speakers Heading” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text_block_v1][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/edugrowth.org.au\/wp-content\/uploads\/2022\/09\/Sreelesh-Pillai-300×300.jpeg” alt=”John Webster” title_text=”Sreelesh Pillai” align=”right” _builder_version=”4.18.0″ _module_preset=”default” module_alignment=”right” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ width=”80%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text_block_v1 _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Sreelesh Pillai<\/strong> Sreelesh is establishing LeadSquared as a pillar of marketing automation and CRM for businesses in APAC. He has a curious mindset and eagerness to experiment, driving his accomplishments all throughout the marketing sector.<\/span><\/p>\n [\/et_pb_text_block_v1][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/edugrowth.org.au\/wp-content\/uploads\/2022\/06\/200×200-Kristine-Chompff.png” alt=”Dylan Thompson” title_text=”200×200 Kristine Chompff” align=”right” _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text_block_v1 _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Kristine Chompff<\/strong> Kristine is a Marketing Professional of 20 years\u2019 experience in competitive, dynamic and high-growth B2B and B2C environments. Kristine manages marketing for Edalex, on a mission to surface learning outcomes, digital assets and the power of individual achievement.<\/p>\n [\/et_pb_text_block_v1][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/edugrowth.org.au\/wp-content\/uploads\/2022\/09\/Leah-Coghlan-300×300.jpeg” alt=”Dylan Thompson” title_text=”Leah-Coghlan” align=”right” _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ width=”80%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text_block_v1 _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Leah\u00a0Coghlan<\/strong> Leah is a capable commercial marketer and effective communicator with over 20 years of experience in consumer and business marketing. She leads marketing for Schoolbox, to connect school communities and empower learning.<\/p>\n [\/et_pb_text_block_v1][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s important to understand who your target audience is, and how to speak to them so they listen.This session will help you identify your primary customers, and to develop an effective marketing strategy to communicate with them. The session also covered EdTech efficacy as a marketing tool and how education customers evaluate and consider EdTech solutions.SpeakersSreelesh PillaiStrategic Advisor ANZ | LeadSquared Sreelesh is establishing LeadSquared as a pillar of marketing automation and CRM for businesses in APAC. He has a curious mindset and eagerness to experiment, driving his accomplishments all throughout the marketing sector.Kristine ChompffMarketing Manager | Edalex Kristine is a Marketing Professional of 20 years\u2019 experience in competitive, dynamic and high-growth B2B and B2C environments. Kristine manages marketing for Edalex, on a mission to surface learning outcomes, digital assets and the power of individual achievement.Leah\u00a0CoghlanHead of Marketing | Schoolbox Leah is a capable commercial marketer and effective communicator with over 20 years of experience in consumer and business marketing. She leads marketing for Schoolbox, to connect school communities and empower learning.<\/p>\n","protected":false},"author":9,"featured_media":54759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[739],"tags":[254,115,401],"acf":[],"yoast_head":"\nSpeakers<\/h4>\n
Strategic Advisor ANZ | LeadSquared<\/p>\n
Marketing Manager | Edalex<\/p>\n
Head of Marketing | Schoolbox<\/p>\n