In this online session Rita Ferrandino provides an overview of the US K-12 education market. She provides practical advice for Australian EdTech businesses thinking of expanding to the lucrative US market.

– Understand education policy and politics in the United States K-12 market
– The structure and decision making processes of K-12 Schools
– The nuances of traditional print, technology and online products in the market
– Insight into possible strategies for entering and selling to the US K-12 market
– How to approach and form revenue-producing alliances.