Managing Reputation in a Crisis

Managing Reputation in a Crisis

Managing Reputation During a Crisis

Arj Ganeshalingam, Porter Novelli

In this session, Arj Ganeshalingam the Managing Director of Porter Novelli discusses how to manage your business reputation during the current health and economic crisis.

The COVID-19 situation is creating a significant increase in demand for EdTech products and services. Most EdTech CEOs need support in balancing the commercial opportunity with support for customers and the long term reputation of their business.

What you will learn:

  • The dimensions of reputation
  • Acting as a partner in a time of crisis
  • Short-term gains versus long-term investment
  • The power of relationships – leading by doing, not just communicating.
  • How do you want to be remembered in 12 months?