Rita is a global EdTech leader who has spent many decades running large multibillion dollar sales teams. Rita co-founded ARC Capital Development, who are both investors, and offer sales, marketing and operational support to EdTech companies looking to enter the US market. Rita’s presentation covered the nuances of selling to schools and universities in the US, as well as discussing what a traditional, average deal flow looks like for an EdTech company in the US, from seed capital to Series A to Series B.