A program for founders to help navigate the complex environments that exist when seeking school and university customers in Australia.

Online Training

LaunchPad Essentials

The program consists of a series of learning modules to guide founders through the primary stages of building an EdTech business. Education is a unique industry with unique challenges and this program leverages the knowledge of experts who have achieved success in the K-12 and higher education sectors.

Thanks to AWS EdStart, an EduGrowth strategic partner & OpenLearning, platform provider

K12 & higher education experts

Grainne Oates

Gerard Holland
Outcome Life

Anthony Morris

Tim Praill
Navitas Ventures

Ryan O’Hare
Keypath Education

Mark Pettitt

Belinda Harries
Pivot PL

Adam McArthur
Literacy Planet

Craig Simon
Zomo Consulting

Adam Brimo
Open Learning

Leon Young

Carlos Schafer
EdTech Investor

Wes Sonnenreich

What you will learn

Product design

Learn the specific steps to take in order to design a product that is able to be iteratively improved upon and has a focus on the user experience.

Piloting process

Learn how to initiate and leverage your pilot to ensure your business has the best chance of success.

Understanding the decision making process

Understand the dynamics at play for how a decision is made in the education sector.

Marketing strategy

Learn the importance of understanding how the market talks in the education sector so that you are able to create effective messaging.

Pedagogical approach

Understand the importance of developing a robust pedagogical approach and how to synthesize both quantitative and qualitative approaches.

Identification of key customers

Understand who you should begin selling to as a starting point for your business.

Sales strategy

Learn about the key components that are required to make a repeatable and reliable sales funnel in the education sector.

Business models

Understand the importance of creating an innovative business model in the education sector.