Australian EdTech ecosystem snapshot

Sector overview and statistics

Australian EdTech ecosystem snapshot

EduGrowth
November 2020

We have defined an Australian EdTech company as one that was founded in Australia or by an Australian, and impacting learners domestically and internationally.

An Australian EdTech and Innovation business is one that is building innovative education products or services using technology in one of these areas:

  • Platforms for administration, student management, content management and learning management within the education sector.
  • Digital learning content or services used by learners, education providers or corporations connected to education and learning.
  • Consultants and advisors with specialist EdTech domain knowledge that support the education sector with expertise on product design, learning design or organisational development.

Economic impact

The Economic impact of Australia’s EdTech companies that were founded by Australians or within Australia.

The Australian EdTech ecosystem

Australia’s EdTech companies are spread across the country. This map shows where Australia’s EdTech companies have their head office as of June 2020.

EdTech company maturity

Early stage startups
Less than $500K revenue or capital raised and less than 5 employees

Late stage startups
$500K to $2M revenue or capital raised with 6-29 employees

Established companies
More than $2M revenue or capital raised with 30 or more employees

ConsultantsConsultants and advisors with specialist EdTech domain knowledge that support the EdTech sector with expertise in product design, learning design or organisational development.

EdTech by education sector

Australia’s EdTech companies provide products targeted across the entire teaching and learning spectrum.

Export activity

The Australian EdTech sector is an active exporter taking Australian education global. Every Australian EdTech company generating more than $2M annual revenue is exporting.

Founders and executives

25% of Australia’s EdTech companies have been founded by, or are led by female entrepreneurs.

Growth of the K12 EdTech vertical

The Australian K12 EdTech vertical is on a steep growth trajectory. The number of companies serving this market has doubled in the past 5 years.