An IT company selling software access to the Plaetos virtual discussion roundtable platform, and the PlaetosEQ data visualization and analytics platform. The technology scales research focus groups, enabling them to invite whole student communities to contribute their views on major strategic issues in the higher education sector, e.g. experience, academic integrity, mental wellbeing and deep-dives on staff culture survey results into issues like gender equity and workplace behaviour. The rich, qualitative insights tell where resources are best allocated in the words of students, data-backed.