Cenote Solutions is focused on delivering technology and services that maximise the value of data that are often undervalued or ignored and, by doing so, allow institutions to improve student recruitment, engagement, retention, outcomes and the overall student experience. We focus particularly on international admissions optimisation through prioritisation modelling and management, and on student engagement optimisation through personalised, contextualised and tightly targeted multi-channel communications and sentiment analysis software, making the most of student activity and profile data.