Ready to take your EdTech company to new heights?
EdTech
Masterclass
A series of EdTech Masterclasses
26 March 2025
Unlocking the
US Market
A comprehensive guide to entering the US market, focusing on strategies for securing your first customer, identifying clients, crafting sales outreach, and building lasting relationships. We will cover launching a pilot project with actionable insights on planning, executing, and scaling, as well as navigating regulatory compliance with local, state, and federal laws, including data privacy and security standards.
2 April 2025
Selling to US Schools and Universities
Unlock the secrets of selling to US schools and universities, joined by leading market experts they will share strategies to navigate the complex US education market and how to build lasting relationships to propel your EdTech to success. Together we will gain a deeper understanding of the US education market, how to effectively navigate the procurement process and build long term relationships including tailoring solutions and overcoming challenges.
14 May 2025
Selling to Australian Schools & Universities
Understand key decision-makers, their needs, and pain points – this session covers building relationships, establishing trust, and aligning with institutional goals. Learn to demonstrate ROI, tailor your sales pitch, and navigate procurement. Hear from industry experts who have successfully sold to schools and universities, and gain practical strategies to position your product or service as an essential solution for the education market.
2 July 2025
Developing Pilot Programs
Master the art of running successful pilot projects and gain the tools and strategies you need to achieve impactful results. Discover the essential steps of developing successful pilot projects, from setting clear objectives and defining measurable metrics to selecting participants and designing the pilot. Learn how to provide ongoing support, collect both qualitative and quantitative feedback, and analyse results to make data-driven decisions.
3 September 2025
Pricing
Strategy
Want to master the art of pricing? Together we will uncover how understanding market segments unlocks the key to setting compelling price points that resonate with customers. We’ll dive into powerful pricing models exploring how to strategically position a product using competitive and value-based pricing. Discover the art of pilot pricing and flexibility, learning how to test, adapt, and refine pricing strategies based on real market feedback to drive both revenue and customer loyalty.
19 November 2025
Building your Product Roadmap
Whether you’re launching a new product or refining an existing one, this session will provide an overview of strategies for creating a roadmap that aligns with your immediate objectives and future growth. Understand market needs, define a clear product vision, create detailed user personas, goal setting strategies aligned with your product’s lifecycle, prioritising features, integrating user feedback – and planning for scalability to ensure your product is built for long-term success.
“The US Market Entry Masterclass was fantastic – content depth was spot on, sharing information freely, no hard sell, great insights and knowledge shared, true actionable insights – and all delivered in a casual style with humour along the way.”
Ben Sze, CoFounder | TeacherBuddy & Edrolo
Pricing
Delivered online, each Masterclass session is an opportunity to learn from industry experts and gain valuable insights into the key situations shaping your business.
EduGrowth Members
$299 per session
We thank StudyNSW for supporting all NSW based EdTech companies, as part of AmplifyED – a series of initiatives fostering the growth of NSW based EdTech companies.
Event Registration
Copyright 2025 EduGrowth
Program subject to change at the discretion of EduGrowth