Selling to the US K-12 School Market – Member Event


This is a unique chance to hear from one of the most experienced edtech business development strategists and investors in the US.

In this online session Rita Ferrandino will provide an overview of the US K-12 education market. She will provide practical advice for Australian EdTech businesses thinking of expanding to the lucrative US market.

Rita Ferrandino is an authority on the US education sector. As a sales leader, Rita has delivered revenues of more than USD$150+ million of products and services into the higher education and K-12 markets. More recently, she has spent 15+ years as an EdTech investor and advisor.

What you will learn

  • Understand education policy and politics in the United States K-12 market

  • The structure and decision making processes of K-12 Schools

  • The nuances of traditional print, technology and online products in the market

  • Insight into possible strategies for entering and selling to the US K-12 market

  • How to approach and form revenue-producing alliances


This is a live online event. Rita will provide an overview and answer questions in a truly interactive session.

You will be provided login details via email 48 hours prior to the event.


Rita Ferrandino 
Founding Partner, Arc Capital Development

Rita Ferrandino has built an international reputation as one of the most effective strategist and coalition-builders in the education community. She is a recognized STEM education expert and authority on education policy and politics.

Rita is the founding partner at Arc Capital Development, a global private investment and advisory firm. Arc invests in, operates and advises companies in the K-20 education and special needs markets and has served over 100 clients in the US, Canada, Mexico, Singapore, Hong Kong, China, Ireland, Turkey, Israel & India. Arc clients and portfolio companies provide products generating over a billion dollars a year to schools worldwide.

Rita currently serves as the President of Education Design Studio Inc. (EDSi), a private seed fund/incubator created in collaboration with the University of Pennsylvania’s Graduate School of Education.

Rita serves as the Capstone Instructor for the Education Entrepreneurship at the University of Pennsylvania’s Graduate School. -