Optimising your analytics to convert more customers with Segment StartUp


This online briefing will take you through how Segment tools can be used in your app and marketing workflow with the ultimate goal to bring you more customers.

Segment makes analytics and data collection easy. It’s more than an integration tool it offers protocols for data integrity and personas to help you deliver personal experiences throughout your customer journey.

Segment integrates with over 250 tools like Google Analytics, Amplitude, Customer.io, Redshift, HubSpot and Zendesk. They offer service and advice including a dedicated Analytics Academy to help you upskill.

Segment are great supporters of startups and EduGrowth have negotiated some extra benefits for our members.

What you will learn

– How to use analytics to better understand your customers
– What tools are available for measuring customer interactions
– How to implement Segment for integrated analytics


This is a live online event. Chase Roberts from Segment will provide an overview and answer questions in a truly interactive session.

You will be provided login details via email 48 hours prior to the event.

About EduGrowth

EduGrowth is Australia’s education technology and innovation industry hub. Through connection and collaboration, we accelerate Australia’s EdTech ecosystem globally.

Join EduGrowth today to access a range of events, programs and services designed to help you grow your EdTech business. Complete a membership application form via our website.

EduGrowth Member Benefit Segment