Managing Reputation During a Crisis

Hear from the Managing Director of Porter Novelli, one of world’s leading PR agencies on navigating the current health and economic crisis

Join Arj Ganeshalingam the Managing Director of Porter Novelli as we discuss how to manage your business reputation during the current health and economic crisis.

The COVID-19 situation is creating a significant increase in demand for EdTech products and services. Most EdTech CEOs need support in balancing the commercial opportunity with support for customers and the long term reputation of their business.

What you will learn

* The dimensions of reputation

* Acting as a partner in a time of crisis

* Short-term gains versus long-term investment

* The power of relationships – leading by doing, not just communicating.

* How do you want to be remembered in 12 months?


Arj Ganeshalingam, Managing Director Porter Novelli

Porter Novelli is one of the world’s leading public relations agencies.

Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli’s heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms.

About EduGrowth

EduGrowth is Australia’s education technology and innovation industry hub. Through connection and collaboration, we accelerate Australia’s EdTech ecosystem globally.

Join EduGrowth to access a range of events, programs and services designed to help you grow your EdTech business.