Developing an International Go-To-Market strategy


Listen to an expert in growing B2B and B2C education technology businesses in international markets. Vinne Schifferstein has in-depth expertise in marketing, publishing and SaaS, and has worked with startups and scale-ups across the globe assisting them with international market entry.

This is one of two sessions that will discuss the opportunity that international markets offer Australian EdTech. Many Australian businesses seek entry into new international markets to maintain growth, and to access markets that offer significantly larger potential.

Understanding that any international expansion or market entry is an important decision that requires investment of time and resources, setting yourself up for success from the outset is paramount.

What you will learn

In this session, Vinne will discuss the elements required to develop a go-to-market strategy that will optimise your international market entry investment. She will discuss a framework for building an effective sales and marketing strategy:

– how to develop a marketing and sales plan that suits your new international market
understand the challenges of entering international markets
– what you need to prepare before you have landed

International Markets

Vinne will be hosting a second online session relating to international markets:
Where in the world? Assessing new International Markets
8 July 2019 @ 6pm
More information & register…


This is a live online event.  Vinne will deliver a presentation overview and answer questions in a truly interactive session.  
You will be provided login details via email 48 hours prior to the event.


This event is free to all EduGrowth members. Members can use their membership number at the checkout. Feel welcome to email [email protected] to confirm your member number.

Non-members $105.04 (inclusive of GST + eventbrite fees)

Not a member?
Join EduGrowth today to access a range of events, programs and services designed to help you grow your EdTech business. Complete a membership application form via our website.



    Vinne Schifferstein
Vinne is the founder and managing director at Botown. She has extensive global go to market and market development experience in the education technology industry. She has worked for large global corporations like Pearson and RELX as well as with many startups and scale-ups across the globe. She’s led many fast-growth digital businesses for over 15 years and is now helping other EdTech entrepreneurs to grow their businesses.

About EduGrowth

EduGrowth is Australia’s education technology and innovation industry hub. Through connection and collaboration, we accelerate Australia’s EdTech ecosystem globally.