Business Model Sales Advantage in EdTech

Business Model Sales Advantage in EdTech

Make sure you have the right business model to attract the right customers. This session will provide an overview of various sales models, highlighting benefits and best use examples – direct v indirect, B2B v B2C v B2B2C, lighthouse approach. It will also cover typical purchasing models used in education and legal frameworks for creating sales contracts.

When: 12 July at 3:00pm AEST

What you'll learn

To implement and scale an innovative EdTech concept, you first have to find and engage with the right customers and decision makers. 

But with so many sales models in the EdTech ecosystem, which one best suits your unique situation? 

This Launchpad Bootcamp session brings together the colourful minds of experienced sales professionals, to discuss how to test and choose the right sales approach for your business. By exploring alternative routes and frameworks to sell your product, you will be better equipped to navigate the commercial jungle and see growth.

You will learn how to use the most effective sales model to attract your most valuable customers. This session will explore different methods to build a reliable customer base and how to meaningfully interact with consumers.

Some aspects we will consider for a successful EdTech sales strategy include:

  • Direct v indirect models
  • B2B v B2C v B2B2C frameworks
  • Lighthouse approach

This session will also debate the typical purchasing models used in the sector and legal frameworks to consider when creating sales contracts.

Become competitive by capturing your consumers with the best sales methods.


Cleo Westhorpe
Co-Founder | The Inclusive School

Cleo is an accomplished and highly regarded secondary school teacher, inclusive education leader, geographer and mentor in the world of education. Equal parts educator and entrepreneur, Cleo loves working with students, teachers and principals to foster inclusive classrooms and schools where all voices are heard, amplified and embraced.

Cleo is one of the co-founders of Pivot Professional Learning, providing best practice data, reporting and professional learning solutions that harness the power of student, teacher and principal feedback to drive actionable insights. Pivot’s platform supports ongoing professional learning for educators and provides an avenue for all students to co-design effective learning environments. Pivot is proudly female-founded and led.

Cleo is also co-founder of The Inclusive School, a consultancy co-designing schools and systems where all learners feel included, diversity in learning is celebrated, and families and educators are equipped with the inspiration and resources to support students achieve success and satisfaction in their learning.

Claudia Reiners
Head of Strategy | Candlefox

As Head of Strategy at Candlefox. Claudia helps formulate, facilitate and communicate Candlefox's strategic initiatives and future goals. Working with the Executive Leadership Team, Claudia helps facilitate alignment across the business in terms of strategic direction and monitors key developments in the education & edutech sectors to drive future growth.

Craig Simon
Founder | ZOMO Consulting

Craig Simon founded ZOMO Consulting to provide services to EdTech start-ups, scale ups, and established businesses.Craig has had extensive experience working with the K-12 sector. He has worked recently with a number of K-12 EdTech start-ups as well as established EdTech companies in sales, marketing, product development, and financial functions. Beginning as a teacher, he has remained in the education sector for over 30 years, primarily focusing on the application of technology in learning. 

    About program

    Created by EduGrowth in partnership with AWS EdStart, this session is part of a series for early and late stage EdTech startups. The series aims to provide practical tips and knowledge in a number of different areas of business with a specific education focus.

    Upcoming sessions include:

    All sessions are held live on Slido and you’ll need to register for each session you want to attend.

    AWS EdStart, the AWS EdTech startup accelerator, is designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud. The accelerator is designed to enable EdTech startups to move faster through benefits such as equity-free financial support through AWS Promotional Credit, technical training and support, access to a global community of EdTech experts, and more.

    Through connection and collaboration, we accelerate Australia's EdTech ecosystem globally. EduGrowth also runs a series of programs and events to help the Australian EdTech industry grow globally.

    To learn more about how EduGrowth can support you or to get a copy of our Australian EdTech Ecosystem snapshot visit, subscribe to receive news and program notifications, or follow us on LinkedIn.

    Business Model Sales Advantage in EdTech
    General Admission - Free
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