Breaking into the Australian education market requires more than a strong product -, it demands a clear understanding of how institutions operate, buy, and adopt technology.
As the voice of the Australian EdTech sector, EduGrowth maps the market each year through the EdTech Snapshot - a comprehensive analysis of the ecosystem that reveals the size, scale and momentum of the industry. These insights go beyond the data, shaping how business leaders, policymakers and investors understand and engage with the sector
Drawing on these insights, we will unpack the structure of the Australian education landscape across K–12, higher education, VET and government, and what this means for your go-to-market strategy.
Uncover different market entry models, from direct sales and channel partnerships to pilots and procurement pathways, and gain a clearer view of the competitive landscape - who you’re really competing with, how decisions are made, and how to position your solution to stand out.
Whether you are new to the Australian market or refining your strategy, this session will equip you with the knowledge and confidence to navigate complexity, build the right relationships, and accelerate your path to adoption.
Details
Date: Tuesday 2 June 2026
Time: 2:00pm - 2:45pm
Address: Lower Ground, 323 Castlereagh Street, Sydney NSW 2000
About: Study NSW
The NSW Government established Study NSW in 2014 to support the sustainable development of the state’s international education sector and enhancing international student experience.
About: EduGrowth
EduGrowth is Australia’s education technology and innovation industry hub. Through connection and collaboration we accelerate Australia’s EdTech ecosystem globally.
We are connecting a community of education providers, industry participants and EdTech entrepreneurs committed to reimagining learning in the digital age. As education transitions to borderless digital delivery, our diverse ecosystem will impact the future of learning globally from Australia.
Our programs focus on developing the entire education technology and innovation sector. We have a range of services supporting EdTech companies at each stage of their journey, whilst also connecting education providers and industry participants into the broader ecosystem.
