It’s important to understand who your target audience is, and how to speak to them so they listen.

This session will help you identify your primary customers, and to develop an effective marketing strategy to communicate with them. The session also covered EdTech efficacy as a marketing tool and how education customers evaluate and consider EdTech solutions.

Speakers

Sreelesh Pillai
Strategic Advisor ANZ | LeadSquared

Sreelesh is establishing LeadSquared as a pillar of marketing automation and CRM for businesses in APAC. He has a curious mindset and eagerness to experiment, driving his accomplishments all throughout the marketing sector.

Kristine Chompff
Marketing Manager | Edalex

Kristine is a Marketing Professional of 20 years’ experience in competitive, dynamic and high-growth B2B and B2C environments. Kristine manages marketing for Edalex, on a mission to surface learning outcomes, digital assets and the power of individual achievement.

Leah Coghlan
Head of Marketing | Schoolbox

Leah is a capable commercial marketer and effective communicator with over 20 years of experience in consumer and business marketing. She leads marketing for Schoolbox, to connect school communities and empower learning.