Grainne Oates is an educator at Swinburne University. She has built a growing global-focussed EdTech company from an idea to fix a problem within her course. Quitch is the solution that engaged uni students in her course and has now grown to support academics around the world with similar problems. 

Key points:

• When developing her concept, she ran her ideas by her students for their feedback — this was one of the most important aspects for creating the product. 
• There is no question that the Australian education reputation behind a product has helped with the growth of Quitch.
• Don’t focus on getting the product perfect: just get it out there, get plenty of feedback, and adapt.