Developing an international go-to-market strategy

Developing an international go-to-market strategy

Vinne Schifferstein-Vidal, Bowtown Media

Listen to an expert in growing B2B and B2C education technology businesses in international markets.

This is one of two sessions that will discuss the opportunity that international markets offer Australian EdTech. Many Australian businesses seek entry into new international markets to maintain growth, and to access markets that offer significantly larger potential. Understanding that any international expansion or market entry is an important decision that requires investment of time and resources, setting yourself up for success from the outset is paramount.

In this session, Vinne will discuss the elements required to develop a go-to-market strategy that will optimise your international market entry investment. She will discuss a framework for building an effective sales and marketing strategy:

– how to develop a marketing and sales plan that suits your new international market
– understand the challenges of entering international markets
– what you need to prepare before you have landed