US Market Expert Rita Ferrandino

US Market Expert Rita Ferrandino

We’re thrilled to be hosting Rita Ferrandino, an expert on the US education market and EdTech sector. Rita will be conducting two online sessions for EduGrowth; ‘Selling to the US K-12 Education Sector’ (Tuesday 12 February) and ‘Navigating the US EdTech Capital Market’ (Tuesday 19 February).

Rita is passionate about and committed to the early stage EdTech marketplace. She has a background as a STEM education expert, is an authority on education policy and politics, is an experienced CEO and an avid investor. She offers more than 30 years of experience building companies and delivering strong revenue within the US education market.

Rita is a founding partner at Arc Capital Development, a global private investment and advisory firm that works exclusively in the education and special needs market. Over the past 15 years, Arc have invested over USD$8 million into more than 100 US and international companies at the seed and pre-seed stage to help them grow their ideas into thriving businesses. Rita strongly believes investors should be building relationships with founders; particularly when investing at seed level or earlier, and working together to help supplement and accelerate.

Rita is an active commenter in the US education world, shaping government policies and decision making at the federal, state and local levels. She is a guest lecturer at the Harvard Graduate School of Education’s Entrepreneurship in the Education Marketplace, is a business mentor at LearnLaunch, Boston’s EdTech StartUp Accelerator and a past President of University of Pennsylvania’s education accelerator.

Her knowledge and network throughout the US education market is unrivalled, and she will be sharing her experience and expertise that will be invaluable to organisations seeking expansion into the US market.

LaunchPad Online: Selling to the US K-12 School Market
12 February 2019
Midday (12.00pm EADT)
Free for Members (Non-members $145.28)

In this session, Rita will provide an overview of the US K-12 education market. She will provide practical advice for Australian EdTech businesses thinking of expanding to the lucrative US market. She will specifically advise on the education policy and politics in the United States K-12 market, the structure and decision making processes of K-12 schools, the nuances of traditional print, technology and online products in the market and how best to approach and form revenue-producing alliances.

Register via https://edugrowth.org.au/eventbrite-event/selling-to-the-us-k-12-school-market/

LaunchPad Online: Navigating the US EdTech Capital Market
19 February 2019
Midday (12.00pm EADT)
Free for Members (Non-members $145.28)

In this session Rita will provide an overview of the US capital market and provide practical advice for Australian EdTech businesses wishing to obtain US capital investment as they expand into the US market. The presentation will identify the characteristics of the US capital market, the typical investment structures offered to offshore EdTech businesses, demonstrate a typical US investment timeline, provide advice on how to position your EdTech as an attractive US investment opportunity and discuss what advisory or advocacy is available for Australian EdTechs seeking US capital investment.

Register via https://edugrowth.org.au/eventbrite-event/navigating-the-us-edtech-capital-market/